“Investment in new hot spots “- How should indoor children’s parks choose children’s parks to do well? The children’s market is becoming increasingly popular, and the health and growth of children are naturally the most concerned topics for parents. Everything for the children, for the children’s everything, set education, education, health, entertainment as one of the children’s paradise has become a new hot spot of investment in the 21st century, the establishment of indoor children’s paradise, gradually become an unstoppable development trend. Analysis: Children’s playground market competition status quoWith the continuous improvement of residents’ living standards and the continuous renewal of consumption concepts, the children’s market will be broader, the children’s paradise market concentration is low, and there are fewer monopoly enterprises developing across regions with larger profit margins; Consumers are increasingly emphasizing quality and depth, emphasizing personalized and differentiated play experiences.

nnovative management model of children’s playground

1 Cross-business portfolio managementA good indoor children’s playground must have its own characteristics, to have a keen insight into the market. If you simply put amusement equipment, it is easy to lead to homogenization.Suggestions: We can cooperate with institutions related to the nature of children, introduce various types of services, and most importantly, highlight personalization. In addition, it is also necessary to introduce many non-amusement formats and rely on the park system supporting multiple formats, so as to obtain sales growth corresponding to the growth of passenger flow. 2 Develop the “IP commercialization” model”Animation IP” itself has a huge fan effect, “animation IP+ children’s paradise” model, based on its fan flow effect, animation IP can make the children’s Theme Park more scene sense, agility and imagination space, so that children look at animation IP from a different perspective.In the future development of the children’s industry, “animation IP+ business” will form a new product model. Many children’s paradise businesses have seen the possibility of combining animation and paradise, and have begun to do vertical cultivation in content, and there has been a boom of “animation IP”. 3 The consumption range extends to adultsIn the operation mode of the park, although the core revolves around children, it is parents who ultimately pay the bill, so parents are introduced to participate in children’s entertainment together, which can enhance parents’ participation and achieve parent-child interaction.The project ADAPTS to the age atmosphere of 70% children +30% adults, and integrates many formats to introduce parents to participate in children’s entertainment and realize parent-child activities. 4 Integrate the industrial chainIndoor children’s park brand independent construction of the whole industry chain, the business of their own business refinement, market mechanism will be refined brand integration, produce higher attractiveness. Open up the whole industrial chain, increase potential income projects, and lay the foundation for the sustainable development of the brand.This theme derivative not only reflects a theme on the amusement equipment, but also sets up children’s theme restaurants, theme derivative sales shops, etc., to achieve the efficiency of the business area. 5 Thematic segmentationTo highlight the differentiated management of children’s parks, it is necessary to subdivide in positioning, such as: the park needs to target children of different ages; Make a difference in service, let the kids have fun, and be willing to come back next time; Businesses should learn to operate across the border, if children can make friends in the park, or learn relevant knowledge, parents will be more willing to pay. Find ways to meet the local market consumption, and make something distinctive to attract the market.Where there is a market, there is competition, and where there is competition, there is win or lose. There are no boundaries in business, and any business including children and shopping can be integrated to achieve common profits. With the improvement of user experience and children’s cognitive ability in recent years, the research and development of indoor children’s amusement facilities has gradually moved closer to the world of children in the dynamic direction to meet the emotional needs of children. SPIRIT amusement provides one-stop quality service from design and production to operation and after-sales, and the cost of the source factory is lower. Help every entrepreneur dream to take off.

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